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The historical agreement between Goodyear
and A Zeta Gomma enables us to take
another step forwards in an internationalisation
process which has actually already had a successful
beginning. What’s more, it will help
Goodyear to get a hold on the Italian
market, placing itself in the hands of a healthy
business with an efficient, effective distribution
and sales network to rely on.
The agreement is part of a market globalisation
process in which the Goodyear image
and the service provided by A Zeta Gomma
play a fundamental role.
In fact, these factors have contributed to
our enhanced business profile, not only on
a European level but around the world, and
have provided the multinational with an excellent
base for the expansion of its range of services.
The Goodyear / A Zeta Gomma
union is certain to be a success, from both
a technical and a strategic point of view,
given Goodyear’s globalised set-up.
Yet while this structure doubtless constitutes
a strength, it is also, paradoxically, a weakness
as it makes organising an extensive and personalised
customer care service tricky; thanks to its
dynamic and flexible organisation
though, A Zeta Gomma has offered such
a service for years. |
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